After twenty five years in B2B tech sales, closing everything from six figure SaaS deals to enterprise contracts at companies like ImageTrend, GrowthZone and Thomson Reuters, I know what a real sales system looks like, and I know what it looks like when there is not one.

Most early stage founders are stuck being the entire sales team. They are the one closing every deal, the one who has to be in the room for anything to move, and that works until it does not. My job is to fix that. I spend 90 days building the outbound engine a founder does not have time to build themselves: a cold outreach sequence that is actually tested, a pipeline stage process their team can run, and a process that keeps working after I walk away.

I do not price by the hour, and I do not stretch an engagement longer than it needs to be. I get paid for the result, not the time it took to get there, and I keep my client list small on purpose so every founder I work with gets my full attention, not whatever is left over.

I am a Minnesota mom, married, with two teenagers who keep me on my toes between hockey rinks and everything else. That same directness shows up in how I run every engagement.